dunhill London

While he is a resident of the global village, London is his spiritual home

On 24 April 2008 the new fragrance by dunhill "dunhill London" was launched as homage to London.

Henry Cavill (born in Jersey, an island between England and France, on 5 May 1983) embodies in the campaign for dunhill London the "True British Gentleman". Between auditioning for the legendary role of Bruce Wayne in Batman Begins and Her Majesty’s finest secret agent, James Bond, there is simply something about this up and coming actor that exudes all the right characteristics and qualities of a true gentleman today.

“Henry was an easy choice. He’s talented. He’s well mannered with a witty streak. He’s charming and he’s rather sexy of course. He’s the perfect gent and we’re delighted to be working with him,” Tim Sayler, Associate Marketing Director, dunhill Fragrances.

“I am truly honoured to be the face behind dunhill LONDON. My traditional British values are really important to me and I love that this fragrance is all about being a true gentleman in today’s society. dunhill LONDON is a representation of what it means to be British, maintaining dunhill’s traditional roots while keeping a firm hold on the modern world at the same time. It is much like London itself, traditional yet modern,” says Henry Cavill.

After graduating to television roles and the silver screen, Cavill won over audiences in the acclaimed The Count of Monte Cristo (2002), I Capture the Castle (2003) and the Showtime series The Tudors (2007).

Fragrance: The inspiration for the charismatic Oriental Fougère fragrance for the modern gentleman comes from the traditional and the unexpected - two characteristics of London. The scent links the historical craft of perfumery with modern innovations of building olfactory experiences: apple in the top note makes the fragrance fresh and contemporary. The top note harmonises beautifully with the rose ingredient in the heart of the fragrance. Spicy cardamom, geranium balance out seductive woods, found in the base notes with the deep, richness of patchouli, and vanilla, which have been used for generations and give an unquestionably lasting masculine accord.

Rose - the iconic symbol of Englishness The jewel in the dunhill LONDON crown is a rose – an iconic symbol of Englishness and a flower often associated with femininity, but firmly rooted in the traditions of male perfumery. The masterful bloom draws, lifts, softens and harmonizes to create a definitively sexy, sophisticated signature scent that is irresistible.

Top: Bergamot, Apple, Cardamom
Heart: Jasmine, Rose, Geranium
Base: Sandalwood, Musky Notes, Patchouli, Vanilla, Tonka Beans



Masculinity: With this new fragrance dunhill defines masculinity new. During the last years the style of "Metrosexual" retired. The modern day gentleman is stepping out. The softer, kinder role of man, the nurturing and caring side, is still part of the new masculine gentleman style. Although for a short time the pendulum went full swing over to alpha male territory. As with most trends, there is always a backlash in the opposite direction and men reclaimed some of their lost masculinity. They grew beards, swapped the yoga class for five-a-side football games and began to reappoint themselves as pack leaders.

Lifestyle of the modern man: dunhill London is created for a man who lives in a global community; he communicates with emails, Blackberry’s and fancy phones; he wears finely crafted leather goods, motoring coat to silk cravat; this man loves the cosmopolitan culture; the life of today's connoisseurs has substance. Tradition/manners and contemporary ideals/values are no contradictions for the modern man.

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London: It seams as if today cities all over the world mimic one another. In a general sense there are the trendy bars, gentrified establishments and luxury purveyors but upon closer inspection each has a unique offering. In London’s case, both the city and its inhabitants propose an unparallel invitation.

It is not the first time London sent out a message to the world. From architecture to fashion to art and culture, many trends stepped out of London's streets. In the case of dunhill London the message is sent via tiny, scent molecules which paint a complete, vivid, rich picture with the ability to empower and imbue a desired lifestyle and attitude.

www.dunhillfragrances.com