Beauty tips by the face of a new luxury fragrance

In December 2012, French luxury label Chloé presented the new fragrance for the more affordable and younger line 'See By Chloé' (fragrance release in January 2013).

fig.: The 'See By Chloé' campaign images by photographer Fabien Baron show the current face of the line, Dutch model Bette Franke in sporty black leather blouson in a scene that reminds 'fresh in the morning'.

Bette Franke contributes some personal tips such as cleaning the face before going to bed, taking a shower in the morning and putting afterwards a moisturizer on the whole body and a good one on the face. When she is not standing (styled up by 2 or 3 beauty experts) in the studio in front of the camera of a famous fashion photographer like Fabien Baron, Bette Franke wears rarely a lot of make-up and likes mascara and lipstick.

Bette says that she eats whatever she wants and continues "I have a fast metabolism." (Probably the model supports the metabolism by drinking a lot of water and her favorite sport activities cycling and skiing.) Her favorite little excess is food like peanut butter or chips.

Q: What do you like about the fragrance?
Bette Franke about the floral-fruity scent with apple accord and notes of jasmine and vanilla: "The fragrance is very 'gourmand'. I like it because it’s not too intense, it’s light and the smell is great."

Q: What’s currently playing on your iPod?
Bette Franke: "I have a lot on there: Bruce Springsteen, Paul Simon, Mumford and Sons, some jazz. It really depends on the mood I'm in."

Video: Fashion show See By Chloé Spring/Summer 2013. Production: Obo; Composer: Saad Tabainet; Music Director: Charles Schillings; Video producer: Videopolis. For the new fragrance 'See By Chloé, perfumer Michel Almairac was inspired by the fashion and the brand image of Chloé's young line.

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