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BEAUTYME
A symbolic image for a longevity quiz showing diverse paths to a long life: people jogging for fitness, friends socializing for mental well-being, and seniors doing Tai Chi for balance and mindfulness in a park.9 August 2025
Longevity Quiz: Habits for a Longer, Healthier Life
Want to live longer — and better? The "longevity" trend is more than just green smoothies and gym memberships. It's about science-backed habits that keep your body strong, your mind sharp, and your days full of energy. Take our quick quiz to learn the essentials — and pick up a few life-extending tips.

Model wearing Vossen poncho Tilda in Elderberry (left) and model in poncho Timo in Sand (right), from the Balance collection, available from October 2025.8 August 2025
Balancing Tradition and Innovation: Vossen's New Collection Highlights Comfort and Sustainability with Aqua.Save
From the 100-year anniversary gala to green innovations: Vossen continues to write textile history with new gender-neutral wellness pieces and sustainable production using Aqua.Save processes.

Exterior views of Alpin Resort Sacher Seefeld, dog Ella during retreat, and Elisabeth Gürtler in a dirndl at the resort.7 August 2025
Long Life, Four Paws: A New Kind of Retreat at the Alpin Resort Sacher Seefeld
What if your next wellness retreat included your dog? A new longevity program in Seefeld redefines aging for humans and their four-legged companions.

A smiling man and woman stand together in a modern, sunlit kitchen, chopping colorful fresh vegetables on a white island counter. Large glass doors in the background open to a green, sunny yard.8 July 2025
From Fast Trends to Long Life: How Fashion Fatigue Fuels a Longevity Lifestyle
Running after trends is out—living longer, healthier, and more sustainably is in. New studies from Austria show a major shift in values.

A symbolic AI-generated image of a medieval-style workshop, showing a modern artisan pouring golden molten wax from a rustic pitcher while focused on the traditional craft of candlemaking.1 July 2025
Scented Stories: How Perfumes Revive History, Crafts, Art, and Literature
Perfume as poetic memory: V Canto's Ceraiuolo and other scents draw on Italy's deep well of history, crafts, art, and literature.

A woman wrapped in a towel is smelling lavender and has a Gehwohl cream tube placed beside her. 28 June 2025
The Scent of Memory: How Gehwohl Connects Foot Care with the Proust Effect
What do lavender, memory, and foot cream have in common? Gehwohl explores scent's power on wellbeing and memory via the Proust Effect.

A woman, seen from behind with a towel wrapped around her hair, looks out a large glass door at a scenic Austrian alpine lake with sailboats and mountains.27 June 2025
Hair Protection Quiz: From Mountain Peaks to City Streets
Think you know how to protect your hair from sun, salt, and city smog? Test your hair care knowledge and learn surprising facts about environmental hair damage!

Hair collection 'Gold & Honey' photographed by Hilde Van Mas, featuring hairstyles by Steinmetz-Bundy Privatsalon.24 June 2025
Sun, Style & Smart Haircare: Expert Tips for Summer Hair Protection
Sun-smart hair is more than a summer trend. Steinmetz-Bundy shares expert care tips for sun-smart hair and scalp protection in the hot season, as well as tips for haircuts that work with the season.

Portraits of Prince Eugene of Savoy (KI-generated and watercolor) and Philippine Welser, displayed side by side.18 June 2025
Beauty as Legacy: From Prince Eugen's Palaces to Philippine Welser's Bath
How do we define beauty? Two exhibitions in Austria—one in the East, one in the West—trace the timeless art of living beautifully.

Group of people exercising outdoors in a park fitness class led by an instructor.7 June 2025
'Bewegt im Park': Free Outdoor Fitness Courses Across Austria
Free movement for all: Austria's 'Bewegt im Park' brings diverse outdoor courses to parks across the country — no sign-up, no cost.

Table with drinks overlooking an Austrian-inspired lake and mountain landscape, where a couple is seated.1 June 2025
Are You Summer Savvy? Test Your Knowledge on Healthy Eating & Hydration in the Heat!
How savvy are you about summer eating & drinking? Test your knowledge on everything from the best cooling fruits to vital hydration strategies & electrolyte balance. See how you score!

Pink and green hydration gear: Waterdrop bottle, microdrink pack, carafe set, and nutribullet blenders including magenta Flip.30 May 2025
Pink Is the New Green: How Color, Convenience, and Consciousness Are Shaping Beverage Trends
In 2025, pink colors drinks and on-the-go bottles alike. A closer look at the cultural and lifestyle forces behind the shade.

Diverse women walk on the beach in various bikinis, celebrating body diversity with confidence and joy.26 May 2025
What Makes a Body Beautiful? Rethinking Fashion for Curvy Figures
Fashion is shifting away from narrow ideals—celebrating curves, confidence, and authenticity. How is the industry redefining beauty?

Studio Palatin lamp, Lederhaas wash and lotion, Schullin bangle, and Lobmeyr engraved feather glassware.24 May 2025
Father's Day with Viennese Elegance: Selected Treasures for Timeless Appreciation
What connects subtle fragrance, engraved glass, hammered gold, and sculptural light? Viennese elegance, carefully curated for Father's Day.

Collage from the JCH salon show in Vienna featuring Eva Petrič with her AI perfume, event guests, Swarovski shopper, fashion looks, and corporate wear concepts.15 May 2025
A Very Viennese Ensemble: Fashion, Hair & Fragrance at JCH x Steinmetz-Bundy's Spring/Summer 2025 Salon Show
From tailored elegance to AI-inspired fragrance—JCH and Steinmetz-Bundy's SS25 salon show, featuring Eva Petrič's perfume premiere, became a stage for fashion and reflection in Vienna.

AI-generated image of a woman in a white summer dress and bikini, preparing a smoothie in a blender with fruits in a lakeside café kitchen in Austria. Created by Fashion.at in collaboration with Grok, an AI by xAI.25 April 2025
Food and Body Scent Quiz
Did you know that what you eat can affect the way you smell? Test your knowledge, learn practical dietary tips, and blend up some refreshing smoothies to support a fresher you!

The image features an AI-generated depiction of a woman wearing an orange sun-protective hat while steering a motorboat on a lake in Austria. The bright lighting and reflective water highlight the importance of UV protection in outdoor settings. This visual was created by Fashion.at in collaboration with Copilot.16 April 2025
Sun Protection Quiz
How much do you know about sun protection on cloudy days, in the mountains, or on the water? Test your knowledge in this quiz!

Wolfgang Lederhaas, Vanessa Steinmetz-Bundy, and Hannes Steinmetz at the Honey Bee Hair-Care product presentation on April 8, 2025, at the Steinmetz-Bundy Privatsalon, Opernring 9, across from the Vienna State Opera. Lederhaas and Steinmetz each hold one of the two new products. Photo: © Gilbert Novy.14 April 2025
Viennese Collaboration Brings Bee-Based Eco-Luxury to Hair Care
What happens when Vienna's top salon Steinmetz-Bundy joins forces with the Lederhaas natural cosmetics lab? A bee-based hair care line emerges after two years of development.

Image: The founders of 'Add On Nutrition' Dr. Katja Schlemitz and Katalin Schlemitz. Photo: © Markus Schlamadinger.2 April 2025
Viennese Medical Doctor and Paramedic Strengthen Health with 'Add On Nutrition'
Eating a balanced diet isn't always easy. Vienna-based company 'Add On Nutrition' presents five key nutrients—Vitamin D, Omega-3, Magnesium, Vitamin C, and Zinc—that are essential for health and well-being. But are we getting enough?

22 March 2025
The Bathroom as a Living Space � A Response to Digitalization and the Need for Touch at ISH 2025 in Frankfurt
As digitalization makes touch a luxury, Villeroy & Boch's presentation at ISH 2025 reimagines the bathroom as a space for sensory experiences.