Yesterday, Fashion.at visited the Parallel Sculpture Park in Gmunden a few hours before its official opening and walked through the Toscana Park on the peninsula at Lake Traunsee, where sculptures by around 45 artists have been placed in expected and unexpected places, such as trees, until the end of August. In a conversation with artist Eva Petric about her triptychon-like sculpture 'DataBank@futureGARDEN', Fashion.at got the impression that the sculpture makes the visitor aware of the information we all carry within us. Eva Petric introduced 'Earth for Empathy' - one part of the sculpture - as resembling the musical instrument xylophone - which doesn't make any sound in this artwork, but visually enhances the silence of nature, which is always there even when we can't hear or see it, like a light wind. When the wind moves the panels, the silent song of the environment begins to play. All we have to do is listen...

This week Fashion.at received practical tips for summer hair care from the Viennese hairdresser 'Steinmetz-Bundy Privatsalon'. The press release started with a question that has probably been asked several times by customers: "Can hair really get sunburned?" The simple answer is: No. But the scalp can get sunburned and the hair itself - its structure and color - is also affected by intense sun exposure, UV radiation, heat, wind and salt water or chlorine. Award-winning hairdresser Hannes Steinmetz offers six tips to keep hair and scalp healthy during summer...

Fashion.at received a practical reminder that the beauty of hair and skin can be positively influenced by a diet rich in fiber, minerals and vitamins, such as citrus fruits, which are rich in vitamin C - essential for the production of collagen, helping to keep skin firm and radiant. The selected turmeric detox smoothie is easy to make with ingredients you probably already have in your kitchen or that are available in any supermarket throughout the year...

Recently, on June 14th, the gala of the Austrian Perfume Prize 'Duftstars' took place in the historic Palais Ferstel, celebrating the best fragrances in Austria. The event of the international Fragrance Foundation was hosted by Arabella Kiesbauer and featured performances including the song 'Climb Ev'ry Mountain' interpreted by German singer and actress Yvonne Catterfeld from the musical 'The Sound of Music'...

This week, the Viennese perfumery industry, represented by the Vienna State Committee for Perfumery and Drugstore Retailing, launched 'Vienna - a fragrance for Vienna', an 'Eau de Ambiente' created by custom perfumer Yogesh Kumar. Fashion.at asked Yogesh Kumar how he would describe the scent composed from jasmine, ylang-ylang, vanilla, neroli, cypress, geraniol and citrus fruits. The perfumer said it's...

Exporting is a buzzword for small and medium-sized businesses that want to collaborate with Amazon. One of them is Berlin-based vegan nail polish maker OZN, which partnered with Amazon to launch a new exclusive nail color called 'Pippa'...

20 April 2024
It's not a game - but it can be a game changer. L'Oréal Paris has released the results of a study on the visibility of women, along with a game-like online training tool.

Fashion.at took a closer look at the latest press release from L'Oréal Paris about a training and the results of a study that comes to the conclusion that harassment in public leads to the increasing invisibility of women. The campaign website aims to raise awareness of harassment in public spaces and provide training for individuals to respond effectively to such situations. It features a counter that tracks the number of people who have participated in a training - currently more than 2.6 million people...

15 April 2024
Which hair color is the rarest in the world and became the trend color in 2024? Viennese hairdresser Steinmetz-Bundy has created an entire haircut collection for the hair color 2024.

Viennese hairdresser Hannes Steinmetz of the Steinmetz-Bundy Privatsalon launched a special haircut collection for the trend color 2024 with a campaign shot by one of the country's most requested photographers, Hilde Van Mas, who has already worked for international magazines and clients. The photoshoot incorporates another color of the year...

Diversity and gender equality in the sciences. Call for applications from women in the natural sciences, medicine or computer sciences with focus on hair research for the Martha Schwarzkopf Award. Henkel is launching the Martha Schwarzkopf Award for Women in Science for the third time to support female researchers in the fields of natural sciences, medicine, and computer science, particularly in hair research. The award includes prizes for lifelong contributions and emerging talents...

Mario Krankl, the new creative director of Intercoiffure Austria, presented the 'Luxury' hairstyling trends 2024 from the 'timeLESS' series Intercoiffure's latest New Timeless trend is 'Luxury'. It's the first theme developed by the new creative director of Intercoiffure Austria, the Salzburg-based world champion hairdresser Mario Krankl. Together with his team, he gave an insight today into the 'New timeLESS Luxury' hairstyling for the 2024 season. Highlights are...

The Maria Callas Estate and The Merchant of Venice have teamed up to create a tribute eau de parfum The launch event took place in early December 2023 in Venice at the Gran Teatro La Fenice. In 1949, the opera house marked an important milestone in the career of Maria Callas. Appearing in the same season as Brünhilde in Richard Wagner's Die Walküre and as Elvira in Vincenzo Bellini's I puritani, Callas' performance and broad repertoire caused a sensation in the opera world...

'Sporting Goods 2024: Time to Move' report from the World Federation of the Sporting Goods Industry (WFSGI) and McKinsey focuses on AI, sustainability, growing interest from 40-plus, physical inactivity,... The report emphasizes the need to address global physical inactivity, citing statistical evidence such as Eurobarometer data that reveals, for example, that 45 percent of Europeans never exercise or play sports. In terms of trends, the report notes that there has been a notable development in recent times, indicating...