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1 November 2023
American football star Kasim Edebali joins Gillette in support of 'Movember' men's health month
Gillette is a major partner of the Movember initiative, which promotes men's health through charitable events throughout the month of November. Since the initiative's inception in 2003, the moustache has been the visual focus of Movember, encouraging men to grow a mustache (Mo) as a conversation starter for open dialogues about health. Gillette, a Procter & Gamble brand, has more than 120 years of razor technology and culture around shaving and grooming. For the Movember 2023 campaign, which aims to raise awareness and funds for men's health issues such as prostate cancer, testicular cancer, mental health and suicide prevention, Gillette partnered with former American football star Kasim Edebali.
In the campaign, German-American Kasim Edebali shares his personal experiences and encourages people to talk more openly about mental health issues and find support from family and friends. In the press release, Kasim Edebali, who had a successful career in American football, emphasizes the importance of talking openly about feelings and challenges, as the sports world often promotes a tough and stoic image. Gillette and Movember are working together to support men's mental health and encourage social conversations. Part of the campaign is a short video on Kasim Edebali's Instagram where the athlete talks about the initiative.
Gillette and Movember meet on several points, especially concerning the image of men in our days. Gillette notes that it has a history of promoting modern masculinity and encouraging men to be their best selves while celebrating progressive male role models. The brand's goal is inclusivity and to inspire men to embrace their individuality.Movember focuses on men's health, supporting research and promoting preventative measures for issues such as prostate cancer, testicular cancer and mental health. The charity initiative works towards challenging traditional gender norms, advocating for health policies sensitive to the needs of all people, and saving lives through improved men's health.
Image: The picture shows the campaign image for the Gillette X Movember collaboration, which is being promoted in addition to the campaign with Kasim Edebali. The image shows a model with a moustache and the announcement of the special donation from the purchase of razors; especially promoted is the GilletteLabs razor. For every purchase of a Gillette system razor (details at https://www.gillette.de/de-de/movember) during November, Gillette will donate 1 euro to the Movember charity organization for contributing to the promotion of men's health. Photographer: Gillette Deutschland. Photo: © Gillette / P&G Deutschland.
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