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28 July 2024
Travel & health trend reflected in new Sea Cloud Cruises and Max Grundig Klinik offerings, highlighting health as a lifestyle choice for young and old
A strong breeze is currently blowing through the Austrian healthcare sector, and it threatens to become even more uncomfortable after the healthcare provider Vamed sold large parts of its hospital and rehabilitation business. People in Austria are reading in the daily news about possible changes in the healthcare sector that could be detrimental to patients and employees. It is not yet clear whether these fears will come true. However, the average rehabilitation or medical health cure in Austria had and still has nothing to do with a comfortable fitness program or vacation.
Information about luxury treatments such as those offered by Sea Cloud Cruises in cooperation with the German private clinic Max Grundig Klinik Bühlerhöhe is like sticking a finger in an open wound. Let's look at it positively: Maybe the current situation will motivate Austrians to rethink their future vacation plans in order to combine them more with health care - and to start saving their money. It does not necessarily have to be a high luxury health and wellness vacation, but this could be the beginning of a trend for new attractive offers put together by physiotherapists and doctors in cooperation with tour operators, which people will - inevitably - take advantage of in the future.
Fashion.at received the information about the partnership between Sea Cloud Cruises and the Max Grundig Klinik for luxury sailing with health and wellness via the news service of the Austrian Press Agency APA. The collaboration brings together the expertise of both companies to create a new travel format focused on healthy eating, mindfulness, mental fitness and regeneration. The partnership will debut on the sailing ship Sea Cloud Spirit, with a voyage from Porto to the Azores from July 29 to August 4, 2024.
The training of the guests on board will be supervised by Matthias Zehnle, the chief physiotherapist of the Max Grundig Klinik. It's been announced that he will provide guidance on physical training and wellness. On future cruises, doctors will be on the ship to share their insights on current health issues. Health and nutrition will be an integral part of the program. The collaboration will include advising the ship's chefs on healthy eating and ensuring that meals are prepared with healthy ingredients. The wellness and spa team will also be trained by specialists from the Max Grundig Klinik.
The target audience ranges from younger people to 50+ groups with special programs. The travel company and the clinic developed the offerings based on the growing importance of health as a lifestyle choice for young and old.
Image: Sea Cloud Cruises and the Max Grundig Klinik launched the partnership under the motto "Sailing together towards health" for trips on a sailboat with expertise on health and nutrition from the clinic's specialists with the voyage from Porto to the Azores from July 29 to August 4, 2024. Photo: Sea Cloud Cruises/Michael Poliza.
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