12 March 2025

The Rise of Holistic Health and Preventive Wellness in Vienna

Across Austria, there is a growing trend toward preventive health measures and a holistic approach to beauty. In the heart of Vienna, this shift has evolved over the years, giving rise to clinics, medical spas, and wellness centers that blend multiple services—offering everything from beauty treatments with medical consultation to personalized fitness and nutrition guidance.

One of the proponents of the holistic approach in this field is the Youth Club, founded in 2021 by Marie Dorn (formerly Marie Huter). As Vienna's first center explicitly dedicated to longevity, the Youth Club focuses on vitamin infusions, NAD+ therapy, and altitude training, all designed to improve overall health and well-being. Dorn collaborates with medical professionals and health coaches to develop personalized programs that integrate preventive medicine, fitness, and nutrition into a comprehensive wellness concept. The Youth Club has also gained recognition from leading media outlets such as Die Presse with an exploration of the health benefits and Der Standard with a test of the offering (source: youthclub.at/presse).

Vitamin Infusions: A Modern Approach to Wellness

At the Youth Club, vitamin infusions are among the prominent services offered, designed to provide the body with essential nutrients directly into the bloodstream. While many benefits of vitamin infusions can be achieved through a well-selected diet, the intravenous method ensures immediate availability and absorption. For instance, the 'Beauty' infusion combines Vitamin C, Zinc, and Biotin to enhance skin health, promote hair growth, and strengthen nails. Similarly, the 'Immune' infusion incorporates Vitamin C, Zinc, and Selenium to bolster the body's defenses.

It's important to note that certain infusions require prior medical consultation. The NAD+ infusion, often dubbed the "anti-aging" molecule, is believed to counteract aging processes, enhance energy, and improve cellular health. Additionally, iron infusions are administered to address deficiencies that can lead to fatigue and other health issues. Both treatments necessitate a thorough medical evaluation to ensure safety and efficacy.

Nutrition: The Foundation of Health

While intravenous infusions offer targeted nutrient delivery, obtaining these nutrients through diet remains fundamental. For example, foods rich in Vitamin C (such as citrus fruits), Zinc (like nuts and seeds), and Biotin (found in eggs and legumes) can naturally support beauty and immune functions. Recognizing the pivotal role of nutrition, the Youth Club integrates dietary guidance into its services. In collaboration with health coach Nick Haasmann, they offer personalized fitness and nutrition plans, emphasizing a holistic approach to health.

A Holistic Approach to Wellness

The Youth Club's philosophy extends beyond isolated treatments. Their comprehensive offerings include diagnostics, longevity medicine, natural medicine, medical spa services, and fitness and nutrition coaching. This integrative approach provides clients with tailored programs that address both physical and mental well-being.

Target Audience: The Modern Urbanite

The Youth Club's services are particularly suited for individuals leading hectic lifestyles—those who travel frequently, experience high stress, or struggle to maintain a balanced daily diet. For such individuals, services like personalized nutrition counseling and fitness training provide valuable support. Other offerings include diagnostic assessments, natural medicine consultations, and medical spa treatments. While these services are positioned within a luxury market and come at a premium, they offer reasonable value for those seeking professional guidance to maintain youthfulness in both mind and body.

In essence, the Youth Club serves as a sanctuary for proactive health enthusiasts, offering a blend of modern medical treatments and holistic wellness practices. As Vienna's health-lifestyle sector continues to evolve, such establishments highlight the growing emphasis on preventive care and personalized health optimization.


Images, from left: The "Revive Hangover" infusion bag, a view of the treatment procedure, and, on the right, an impression of the relaxed atmosphere of the Youth Club's 'Living Room,' inspired by the style of boutique hotels. Photos: © Youth Club / Daria Homola.