17 March 2025

Spring 2025 Makeup Trends: Where Natural Glow Meets Bold Expression

The Evolving Landscape of Makeup Trends
Today's makeup trends are significantly shaped by leading fashion houses, which craft facial aesthetics that harmonize with their clothing lines. This synergy between makeup and fashion is a cornerstone of seasonal style evolution. Currently, there's a strong movement towards natural looks, emphasizing radiant, healthy skin and subtle color palettes. This mirrors the broader fashion trend of understated elegance, where personal style shines through relaxed, chic simplicity.

Retailers and Trend Adaptation
While beauty retailers don't independently dictate global trends, they play a crucial role in curating and disseminating them. Retailers collaborate with brand specialists and partners to bring contemporary looks to consumers. In Austria, dm drogerie markt is a significant player in this space. The trends they've communicated align with wider industry movements, as observed through independent research, including checks of spring trends by major labels conducted by Fashion.at.

dm's Spring 2025 Makeup Trends
dm, a major drugstore retailer in Austria, with headquarters in Wals near Salzburg, and operating over 380 stores across the country, has released its Spring 2025 makeup trends. According to their press release, key trends include:

Trend Colors:

• Soft rose and cool mint blue tones.
• Strawberry pink for a fresh, natural look on lips and cheeks.
• Turquoise shades for a summery feel on nails.

Minimal Chic:

• Continued popularity of the "no-makeup" look.
• Emphasis on glowing skin with tinted serums and peach blush.
• Naturally defined brows and subtle lip colors.

Statement Looks:

• "Sunset makeup" with warm, reddish-brown tones.
• A modern take on grunge with dark plum lips and bold eyeliner.

dm: Accessibility and Affordability
dm is well-known for providing a wide selection of affordable beauty products. This commitment to accessibility is evident in their featured trend products, allowing consumers to experiment with the latest looks without exceeding their budget. In today's press release, dm provided some examples, such as:

• trend !t up Lipgloss Power Shine Glitter Pink (€2.95)
• Catrice Glam & Doll Mascara Volume Brown Waterproof (€4.45)

These retail prices may help to bring an additional "glow of joy" to the people's faces.


Images: Spring 2025 make up trends by dm drogerie markt, from left, soft tone subtle look, and right a warm reddish brown sunset look with golden highlights. Photos: © dm.