fig.: Proenza Schouler (the label's name is derived from the maiden names of the designers' mothers) was founded by the Lazaro Hernandez (left on the image) and Jack McCollough in 2002. They met while their studies at Parson's School of Design in New York and have received since then several CFDA awards such as the Vogue Fashion Fund award in 2004, the Swarovski award for Ready to Wear 2003, the Womenswear Designer of the Year award in 2013. Photo by Norman Jean Roy; provided by MAC Cosmetics on occasion of the collaborative 'MAC Proenza Schouler' makeup collection in April 2014.

"Sometimes, it's definitely a mistake to try to make one girl look like another girl!"

...said Lazaro Hernandez, one part of the design duo of the women's wear and accessories label Proenza Schouler, in an interview about today's definition of beauty and their approach of creating fashion and makeup. Now in April 2014, the collaborative makeup collection with MAC Cosmetics was presented together with insights into their work behind the catwalk and the transfer of the face styling for the street. "Beauty plays a huge role in what we do, and while we kind of do 'anti-makeup' for our shows, we thought it would be cool to put some things out there that the Proenza woman could wear off the runway."

fig.: The image above shows the range of the collaborative makeup collection 'MAC Proenza Schouler' (MAC Cosmetics and New York based fashion label Proenza Schouler) for Spring/Summer 2014. The products and packaging is inspired by rainbow colors, metallic tones, the fresh breeze at the sea and summer at the beach. The products' colors carry names like (the blush, middle of the photo) 'Sunset Beach' and 'Ocean City'. The image below, is the campaign image of the 'MAC Proenza Schouler' makeup. In Austria, the limited collection will be available exclusively at the MAC Cosmetics counter at the department store Steffl in Vienna from tomorrow 10 April 2014.




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