fig.: Portrait of Lisa Eldridge, the new global Creative Director of Lancôme Make-Up. Photo (provided on 6 January 2015): (C) Cuneyt Akeroglu for Lancôme.

Lisa Eldridge is known for her online beauty tutorial videos which span from face massages against wrinkles (with tips like pressure points for relaxing, lymph drainage movements to detox, video embed on this page) over everyday make-up to exceptional stylings like after Audrey Hepburn's iconic movie 'Funny Face' (with insights into make-up art at film, special techniques, differences between looks in the 50s and 60s...). What makes her tutorial videos so special is that she appears at the beginning without make-up and explains step-by-step how to apply the concealer, powders, eye pencils, lip colors with all the different brushes. The celebrity client list on her website is like an entertainment and fashion industry who is who with names like A - Adriana Lima, C - Cara Delevigne, R - Robbie Williams, S - Sofia Coppola, T - Tyra Banks, to mention only a few.

Today, Lancôme presented Lisa Eldridge as the brand's global Make-Up Creative Director. She will create new products, colors and collections at the new Lancôme make-up atelier in Paris and produce content for lancome.com. Additionally, Lisa Eldridge will continue her tutorials on her website, Youtube channel etc - and such as she states in the video (uploaded today), with different brands, any sponsored content and without being paid for placing products.

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