27 April 2018

First tours of 'Douglas Beauty-ICE' by German rail service 'Deutsche Bahn' and beauty retailer 'Douglas' connect people with beauty, music, fashion,... events

Until 10 May 2018 via bahn.de/douglas, users can send the names of their favorite destinations for traveling with the 'Douglas Beauty-ICE' where beauty artists provide onboard various cosmetic services like skin analysis or makeup tips. By answering the question concerning the favored travel destination, users have the chance to win travel vouchers and beauty-sets. The premiere of the collaboration between Deutsche Bahn and Douglas happened recently on 25 April with a tour from Hamburg to the German perfume awards 'Duftstars' in Berlin.

Now, the pilot phase has started and will run until the end of this year; already announced are 'Douglas Beauty-ICE' tours to destinations like the Fête de la Musique in Berlin (June), Berlin Fashion Week (July), MS Dockville Festival in Hamburg (August) or Oktoberfest in Munich (September/October).

fig.: Deutsche Bahn and Douglas offer the new beauty service 'Douglas Beauty-ICE'. The image shows the Beauty-ICE on occasion of the premiere tour from Hamburg to Berlin. Photo: obs/Parfümerie Douglas GmbH.

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