12 March 2015

So many ideas for sex revolution - now Durex delivered the answer

One week ago, Durex presented the new digital technology research division durexlabs and invited beta testers whose fantasies prospered on new technologies for smartphones and sex revolution.

On 11 March, Durex published the answer to sex revolution via YouTube-video which reached in one day more than 3 million views. The answer bases on a study (commissioned by Durex) about the behaviour of couples, especially concerning sex and technologies. The Durex-study was released by Dr. Mark McCormack, co-director of the Centre for Sex, Gender and Sexualities at Durham University. One of the results is that technologies like smartphones have revolutionized our daily life and the way we are organizing romantic relationships but they are also 'time-eaters', time which gets lost for the partner. The Durex-Durham study 'The role of smartphones and technology in sexual and romantic lives' is published on dro.dur.ac.uk/14770/.

Keep your fantasies about new technologies in mind and find the answer how sex can be revolutionized at the video on the website 'The Future of Sex is Here'. Only a hint: it's about one button.

Photo: Durex.


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