13 January 2020

H&M Activewear and Austrian sports, fitness, yoga service myClubs teamed up

On occasion of the launch of the label's new activewear in Austria, H&M collaborates with the digital sports, fitness, yoga service myClubs and offers H&M Members a special reduced price for the traininig via myClubs. In June 2017, myClubs sent a workout plan (article) with the partnering in- and outdoor locations in mind. At that time, the sports service had 300 Austrian destinations at its list at myclubs.com. Currently (fast checked today), the partner tool provides locations by 825 sports suppliers countrywide in the nine federal states of Austria.

Images: The seamless sports bh, bag and at the campaign image right on view the sport shirt, sport trousers worn over sport tights from the new H&M activewear collection are from the 'Conscious' line and made mainly from recycled materials; launched in January 2020. Photos: © H&M.